Silk Street, a shopping center in Chaoyang district, Beijing, is a must-see for international tourists.
In 2017, the state issued an important move to revive the traditional culture. In response to the call, the “glamour China Cultural Tourism International Experience Center” came into being. The opening of this “experience center” also marks the initial transformation of Xiushui Street, creating a one-stop Chinese cultural tourism experience destination, and opening a new pattern of Beijing inbound travel.
At the opening ceremony of the “experience center”, the project was officially launched. The audience not only experienced traditional Chinese ceremonies such as the honor of honour, Chinese dance and arrows, but also watched the splendid performances of the Chinese opera, the cheongsam show, the Chinese dress and so on. At the meeting, Beijing gold mouse Tourism Development Co., Ltd. also signed the contract with the appearance of culture, the fragrant Daiya palace, the China scenic brand alliance and the Beijing Saint Da holiday travel agency.
Data statistics show that the total number of inbound travel in China broke through 100 million people in 2005, of which 3 million 630 thousand were in Beijing, and the total number of inbound travel in China was 138 million in 2016, of which 4 million 200 thousand were in Beijing. However, compared with outbound tourism, there is still much room for development of inbound tourism. Analysis of the reasons, Beijing gold mouse Tourism Development Co., Ltd. founder and CEO Zhang Jinqiang believes that China’s inbound tourism development for decades, the consumption habits and consumption of international tourists have changed a lot, they go to a city no longer flower, very hope to test the local culture, and interact with the local people. “As an international metropolis and a world-class tourist destination, Beijing lacks a cultural exchange base for international tourists, backpackers, foreign students and foreigners in China, and a deep experience base for Chinese culture. In addition to seeing a Peking Opera on the first day in Beijing, there is almost no international tourist experience for Chinese tourists.
Building a one-stop tourist experience destination
With the mission of discovering, experiencing and sharing the beauty of China, the “Culture and Travel International Experience Center” is intended to create a cultural exchange base for international tourists, backpackers, foreign students and foreigners in China, and a deep experience base of one stop Chinese culture, and to become the international tourism order of Beijing. The new landmarks of the land.
At the center, three parts have been set up for visitors. Chinese-style fashion shows will be held regularly. Foreign people can wear Chinese traditional clothes and catwalk on the stage. The one-stop cultural experience pavilion has been established for people to learn Chinese art such as calligraphy, poetry and painting. The last section is an exhibition and store of cultural and creative products, a place to find traditional Chinese souvenirs.